Our mission is to phase out plastic disposables.

We want to achieve that by sourcing and distributing beautiful, sustainable and well-made bio-based alternatives.

We share our mission with our suppliers, designers, clients and end-users.

We welcome their involvement and invite them to collaborate, co-create, or become part of our mission in some other new and exiting capacity.

We commit ourselves to the following principles:


We value all our resources

All our products are made from organic, renewable sources. We minimize waste from our production and reuse our resources as much as we can.


We involve the people we work with

Phasing out plastic disposables is a big task, and we need everyone in our team to rise to the occasion. That’s why we empower our employees, partners, suppliers, and our community; invest in training and in the exchange of knowledge; and enable everyone who works with us to contact us, to engage with us and to share ideas for improvement.


We integrate circular economy principles in our production

We use as little fossil/non-renewable resources as we can, we don’t add chemicals or toxins to our products, we try to find recycling uses for everything we can’t use ourself and we monitor and improve our use of water and energy.

Product Use

Our products promote sustainable consumption

We set the standard for sustainable products. Our products show end-users how great alternatives to fossil-based products actually are. We inspire our customers to support more sustainable options and create a change in their industy.

Waste Management

Our products reduce the environmental impact of our clients

All our products can be processed as organic waste. Some products are even completely compostable. This increases the possibilities for recycling and improves the quality of organic waste streams.

Why we are not spending all our money on certification

Many certification schemes use traditional fossil-based industries as their frame of reference. Products made from organic material don’t fit their categories.

It seems new certification schemes pop up everyday, generating a whole industry of certification experts, consultants and auditors. The focus should be more on innovation and adding value, and less on justification and registration.

We understand that a certifications scheme costs money to maintain. What we don’t understand is why some sustainability certifcations are so expensive that only large companies can apply for them.

There are hundres, perhaps thousands of certification schemes on every aspect of sustainability. Who knows exactly what they mean? Or whether they make a difference?

We believe in the power of the crowd and the strength of social networks. We choose transparancy, partnerships, and social peer-review to certify our sustainable credentials.